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P & L Communications provided Jinlin Property Company with Strategic PR consultancy that firmly established it as a leader in environmental and socially responsible development projects. Our cross-agency team of marketing, media relations and event specialists executed a very high-profile launch of the first low-carbon eco-resort in Western China, beneath the Snow Mountain of Lijiang. That was followed by a nationwide PR program extolling the virtues of protecting China’s natural habitats. P&L Communications also inaugurated a second development in the famous Shangri-La of Yunnan province.